We help young companies lay a foundation for success. From brand building to marketing strategy to go-to-market plans, we partner closely with our clients where they’re at to help them thrive.

When everything is a priority, nothing can slip.

We keep you in front of your marketing, and in front of your customers and clients with our services.

Brand Development

Marketing Strategy

Product Marketing

Network Partnerships

Executive Coaching

CMO On Demand

LET’S TALK MORE

Our team will expand with you, but always begins with Dorothée Gutierrez Fisher.

First Leaf founder Dorothée Fisher is equally comfortable working in startups as with Fortune 100 companies. She engages every new marketing challenge with sound strategy, establishing priorities, and ensuring every size budget works as hard as possible. Dorothée has deep experience in directing marketing strategy, brand positioning, product and partner marketing, public relations, marketing communications, and social media from her work at YouTube/Google, Visa, Nestlé, and garten (formerly Oh My Green).

A veteran of the startup world, Dorothée co-founded NousDécor & DesignerInc – two companies founded to disrupt the interior design industry. Dorothée understands the unique challenges facing new companies because she’s been there herself. She not only knows the path to success, but can pave it too.

Dorothée received her BA in Economics from U.C. Davis and her MBA from the Kellogg School of Management with a triple focus in marketing, strategy and finance.

From Our Clients and Colleagues

Featured

Dorothée Fisher, and her organization First Leaf, offer the unique and valuable combination of creative vision and strategic stakeholder mindset.

Dorothée Fisher, and her organization First Leaf, offer the unique and valuable combination of creative vision and strategic stakeholder mindset. Dorothée understands deeply and communicates fully how the marketing initiatives of a company are best poised for success when they are integrated within the overall key performance metrics and bottom line - where all functional areas of the team are considered in development and deployment of the branding and marketing plans.

Kim Boyle, Senior Counsel

Her various contributions led to a doubling of company revenue in a one-year span.

Dorothée used her extensive experience and expertise to develop the Marketing function at Oh My Green from the ground up, building and developing the personnel, the marketing efforts and providing a 6x improvement in high quality lead generation. As a thought leader in the company, Dorothée provided guidance on strategic issues and was instrumental in leading a rebranding effort to allow for expansion of the Healthy Food & Living mission of the company. Her various contributions led to a doubling of Company Revenue in a one-year span. This was all accomplished within a tightly controlled cost efficient structure.

Tom Kanar, CFO, Oh My Green

Dorothée is one of those rare marketers that possesses both great intellect and emotional intelligence.

She understands how to build brands and connect them to the right audiences. She’s passionate about the work and cares about those she works with. She listens and advocates for change, and she’s not afraid to take and defend positions she knows to be right. While at Oh My Green, she helped launch the company’s overall wellness initiative and product offering, spearheaded a complete rebranding, and helped drive substantial revenue growth. Dorothée is a real marketing pro and results-oriented leader. She easily earns the trust and respect of everyone she works with, and demonstrates a level of professionalism that you don’t see often enough in today’s work-world.

Matt Keowen, SVP, Oh My Green

Dorothée is relentlessly creative, industrious and positive even in the face of tough challenges.

Dorothée is fabulous to work with and for. I had the happy opportunity to help support the PR launch for her B2C business, NousDécor, and it was an exciting and productive experience. Dorothée is relentlessly creative, industrious and positive even in the face of tough challenges. She is able to make hard decisions and prioritize even in the midst of the typical chaos of startup launch craziness. Her team loves her and she knows how to keep everyone on track and energized toward a goal. She and Heather work especially well together, playing off each others' strengths. I would back any project Dorothée throws her passion and expertise behind.

Aimee Grove, PR consultant

She cares so deeply about her team, and always made me feel supported, respected and appreciated.

I loved every minute of my time working for Dorothée. She is not only a strong leader with great strategic vision and a ton of passion for what she does, but an overall lovely person to work with. She cares so deeply about her team, and always made me feel supported, respected and appreciated. She taught me so much during our time together, including the power of perseverance. While we don't work together anymore, I know that I can always count on Dorothée for support and advice. She has become a friend and mentor to me, and I look forward to watching DesignerInc continue to flourish under her leadership.

Emilee Schumer, Director of Editorial, NousDecor